this contractor made a sale from our roofing leads

Roofing Leads Why They Work and Why They Don’t #2

In our last article, we discussed some of the reason why shared roofing leads companies don’t work. In this article, we will look at how telemarketing for roofing leads can be a better option.

When it comes to generating roofing leads for hail and wind damage, telemarketing can be highly effective. There are several reasons why this is true:

  1. Immediate – the hail storm restoration industry is becoming more completive with each passing year. I’m sure you’ve noticed the number of roofing trucks showing up after a hail storm. Not to forget the “national” roofing companies that have an enormous sales force that can descend on an area quicker than a duck on June bug. So what’s a quick and effective way to generate roofing leads? Telemarketing. A roofing leads telemarketing company can knock thousands of doors in a single night resulting in a quick and immediate boost to your sales.
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  3. Targeted – most roofing leads telemarketing companies can focus in on a particular area. Staying within the hail zone is important.
  4. Return on Investment – everyone wants to spend their marketing dollars wisely. Statics prove that roofing appointments has the highest return on investment compared to shared roofing leads, direct mail, and internet advertising. Why? For the reasons stated above. Telemarketigng for hail storm damage leads can focus on hail damaged areas quickly and inexpensively while guaranteeing you a face to face meeting. There are few other marketing avenues that offer this level of market penetration.
  5. Exclusive –  Nothing is more frustrating than to learn your competitor sold them a new roof two days before you called. Roofing leads that are produced by telemarketing are exclusive.

In our next article, we will discuss the benefit of door knocking to produce hail damage leads.

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