Roofers tell us all the time that they’ve tried every “roofing leads” service out there and none of them work. Why is that? Well, to answer that question, we need to take a look at how these roofing leads are produced.
The vast majority of companies producing roofing leads are doing so through internet marketing. Massive amounts of money are spent to attract customers to their website where folks can generally chose from a variety of different home improvement categories. When a homeowner is looking to hire a roofer, they simply fill out a simple form and they receive three quotes. Sounds good right? Well it may be good for the consumer, but not so good for the roofer. Why? Well think about it. How do you offer three quotes unless you sell those roofing leads to three people? You can’t. And that’s the problem. You’re competing for the same roofing leads. So it’s a matter of who gets there first. What if you’re busy and can’t call the roofing leads for a day or two? You’re probably going to find that if you can even get the homeowner on the phone, your competition has already been out and signed and contract. What a complete waste of money! If you’ve tried one of these roofing leads services, you know what I’m talking about. Are there any situations where these companies make sense? Yes. There are a few roofing lead services out there that offer exclusive roofing leads. If your main focus is retail roofing, this type of service may work well in your overall marketing strategy.
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Roofing leads, hail damage leads
What about roofing appointments? Are roofing leads generated by telemarketing any better? Yes. Compared to internet generated roofing leads, roofing appointment setting is by far the best return on your investment. Why? Because almost all roofing telemarketing services are pay per performance. Most telemarketers will guarantee the appointment. Not to mention the work has been done for you. All you have to do is show up. Can shared roofing leads services make that same guarantee? But even appointment setting has its limitations. It doesn’t work for retail roofing. Far too many hours would be spent finding those folks that need a new roof because the old one is worn out. Roofing appointments work best as hail damage leads. Hail appointments or roof inspections for hail storm damage is by far the best use of your telemarketing dollars. Generally large amounts of hail damage leads can be produced in a very short period of time. With the roofing industry becoming increasingly competitive every year, being able to do inspections quickly and efficiently is often the difference between an okay year, and a GREAT year. In our next blog, I’ll discuss roofing leads and appointments in greater detail.